I apply both of these concealers with my makeup sponge. I do also notice a little bit of fading towards the end of a long day when I use this one. Even with all that, I do often get creasing with this concealer. What I don't love about this concealer is that on my skin, I have to set it very quickly with a heavy-duty or quite a matte powder to minimise creasing. It's definitely slightly more sheer than the Tarte option and is very hydrating, so if you have dry eyes this is the option for you. The Too Faced, on the other hand, is definitely more fluid, which is why I think a lot of people like it for contouring, because that makes it really easy to blend out (I don't really contour so I just use both of these concealers under my eyes). It definitely isn't drying on my under-eyes, however it isn't specifically hydrating. I personally find the Tarte formula to be so long-wearing and it's incredibly crease-proof it's a product I reach for when I need something that's going to look flawless all day long. I've seen a lot of people say that these two concealers are really similar formula-wise but I actually have to disagree! The Shape Tape is a little more opaque (though I'd still say the Too Faced is full-coverage, the consistency is much more watery) and has a very slightly thicker texture. The Too Faced one has a bit more of a dip in it so scoops up more product than the Tarte. The video is heavily focused on showing the limited diverse shades when compared to recent launches, such as the Fenty Beauty release, that include many more shades.Both concealers have a large doe-foot applicator, which makes it easy to cover the amount of surface area you need to get a good layer on under the eyes. This video released by Tarte shows the different formulas for the new Shape Tape foundation. The foundation hit Ulta stores on February 4th, and Tarte plans to release more colors towards the summertime. James Charles, a beauty guru on Youtube with two million subscribers, made a review video surrounding the product and criticizing the shade range, saying, “Not only is a launch like this racist, but it’s just really stupid… women of color equate for 80% of all money going into the beauty industry, but for some reason, they are still overlooked.” The video has 103,000 likes and has the beauty community questioning Tarte’s motives. We’re doing everything in our power to bring those unfinished shades to market as fast as we can, at any cost. We lost sight of what’s really important in this industry, and for those who feel alienated in our community, we want to personally apologize. Tarte deleted the picture of the swatches shortly after due to backlash, but later posted an apology on their Instagram story.Īccording to Cosmopolitan, the apology stated, “We know there is no excuse, and we take full responsibility for launching this way. The 15 colors pictured are for predominantly light skin, with only three selections for people of color. Tarte took to Instagram to promote the product by posting a picture of the color swatches, but the lack of diversity has people outraged. However, people are asking questions about how inclusive the shade range on the product really is. The foundation comes in two formulas, matte and hydrating, and is a follow up to the very popular Shape Tape concealer that came out in 2016. The Shape Tape foundation launched on Tarte’s official website on January 21st, 2018, and the internet has not stopped talking about it. Tarte’s newest foundation had the beauty community shaking their heads at the shade range.
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